A Reputation for Service

We asked schools – what do you want and need from excellent music provision? And they told us. High quality, inclusive practice, responsiveness to concerns, teachers we love and wish we could clone. Learn what our partners rated most from their experience working with Sing Education. We know you’ll be pleased.


The Power of Reputation

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Wise words from the American writer, printer, political philosopher, politician, Freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, and diplomat Benjamin Franklin. Talk about having a portfolio career! 

But Franklin was certainly onto something vital with this observation – pointing out the fragility of reputation and the difficulty of building a strong one without many good deeds to support it.

On that note, Sing Education set out to assess our own reputation among the clients, communities and stakeholders we serve. Recently we surveyed headteachers and staff members across our network of partner schools to capture their perceptions about our curriculum, teaching method, staff placements and customer service. We were delighted to uncover a number of 

First, all those who responded to the survey indicated that they believed our service was high quality. Similarly, many said they felt the service was inclusive and educational. All of the respondents affirmed that as a team Sing Education is extremely responsive to questions and/or concerns. Some direct quotes from the survey included “We’re very happy with Sing Education and the provision, support and staff;” while others said, “We would like to clone our teacher and have her all over our school.” 

We also receive regular feedback through more informal channels such as email. In recent days, we’ve received messages from headteachers saying they’re “[i]n awe of the Sing Education teacher’s behavior management strategies;” with others noting they were “[h]appy with how singing assemblies had been planned and how they link up well with the new Ofsted framework which focuses on providing a broader curriculum.”

Female at front, pointing at whiteboard with pen, fifteen KS2 primary pupils sitting in circle, signing, using hand actions

A Note on Metrics

In addition to qualitative questions designed to help us understand the quality dimensions of existing provision, Sing Education also asked our partners to look into the future, specifically querying “How likely is it that you would recommend our company/product/service to a friend or colleague?” 

We achieved a Net Promoter score of 100.

If you’re not familiar, Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm’s customer relationships. The tool aims to measure the loyalty that exists between a provider and a consumer. The scoring for this answer is most often based on a 0 to 10 scale.

Those who respond with a score of 9 to 10 are called Promoters, and are considered likely to exhibit value-creating behaviors, such as buying more, remaining customers for longer, and making more positive referrals to other potential customers. 

An NPS can be as low as −100 (every respondent is a “detractor”) or as high as +100 (every respondent is a “promoter”). NPS scores vary across different industries, but a positive NPS (i.e., one that is higher than zero) is generally deemed good, a NPS of +50 is generally deemed excellent, and anything over +70 is exceptional.

We appreciate all the survey feedback from our schools – and are quite proud our partners credit our work as exceptional.

Even More Testimonials

Here are some additional thoughts about the value of working with Sing Education…

“My class very much enjoys their music lessons. Our Sing Education specialist is well organised and skilled. The lessons are planned so that they build on prior learning each week, and behaviour management is good.” 

Year 5 Class Teacher – Coston Primary School

“Having the expertise and skill of Sing Education has promoted music to the high stakes curriculum area that it deserves to be. We are really excited about the future of music for our children.” 

Leonie Lobo – Head, Ravenor Primary School

“We are absolutely delighted with our Sing Education specialist. Thank you for the continued great customer service.”

Kerry Shilling – Head, Selborne Primary School

“Our Sing Education specialist is an extremely talented musician, with the character and skills to communicate a love of and ability in music to our pupils and staff. The children are enthused, confident and engaged. I have no hesitation in recommending Sing Education.”

Sue Hussey – Head, St Clement & St James Primary School

Female sitting on the floor in a circle in school hall, four primary pupils are singing using their hands.

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Articles by this Author

Take a deep dive into Sing Education’s shared, knowledge pooling where we provide consultancy services for schools on timetabling, PPA cover and equipment.
Drawing on the Kodály approach, using singing games, percussion and multi-sensory learning, our lessons enable good musical progression.
Our teaching uses an “I sing”, “You sing” approach which allows children to use their singing voices as a primary instrument to access all areas of music.

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