Sing Education began in 2014. The business was born out of the bold and daring vision shared by its three co-founders – Alice Cadman, Josh Cadman and Bert Routledge. The vision? To see more children experience the transformative power of music in their lives and to radically change their music learning experiences along the way. These three directors now form the core of Sing Education’s senior management team.
As a team, the directors work strategically to raise the bar for music education in primary schools – developing innovative solutions, resources and working practices. Alice Cadman has a particular focus on teaching and learning, training and recruitment. Alice develops and refines the way that we teach as an organisation. She develops the teaching style, the resources and how we train our teachers to deliver these.
Josh Cadman has a focus on the strategic development of the organisation, developing new systems and processes to enable us to work and operate smoothly and efficiently. He is also intimately involved in reaching out to schools to renew existing partnerships, providing consultative advice and support and to connecting our schools and pupils with the wider music community. Lastly, Josh oversees instrumental provision, consisting of small group or one-to-one instruction.
Bert Routledge has a particular focus on business development, engaging with schools to establish new, rewarding partnerships and to launch comprehensive music programmes in schools that are embracing specialist provision for the first time. He also has responsibility for internal project management and operations.