And the Sing Education professional responsible for our outstanding co-curricular musical offerings? Bert Routledge.
As director of small group & 1:1 provision, Bert focuses on school outreach and engagement – communicating with schools across Greater London, the SouthEast and Yorkshire to form new strategic partnerships. His remit also encompasses internal project management and operations.
We asked Bert to sit for a few minutes and share a cup of tea with us while we asked a few questions…
Tell us about your role at Sing Education.
Day to day, you’ll find me reaching out to schools across Greater London to form new strategic partnerships. Since I coordinate the small group and 1:1 instrumental provision in all our schools, I focus on offering our services to new schools and signing up new children to our small group and 1:1 services.
I’m also responsible for Sing Education’s internal project management and marketing operations, including the development of multimedia content appearing across our website, social channels and company newsletter.
What’s the best part of your day?
Going through new registration sign ups, it gives me great satisfaction when we are able to enrol a new child into the schedule, knowing the benefit they will receive from learning a musical instrument.
It’s not just a slogan – I really believe music is transformational and that every child deserves music enrichment in their lives.
What do you think is the biggest challenge for educators right now?
Budgets. Everyone is feeling the squeeze right now. Parents have to be sure they are getting good value for their money when sending their children to learn with us. That puts us under enormous pressure to deliver the highest standard, to make sure they know that.
What did you want to be when you were growing up? And what advice would you give to your younger self?
You’ll never guess! A pop star. And here I am leading a music education company, gigging regularly with my funk and soul band, as well as managing a 70+ voice community choir. Not bad, eh?
What would I say to my younger self? I’d tell myself “Go for it, but have a back up. Life doesn’t always go your way, and you need options to cover all your bases.”
What’s an interesting fact about Sing Education?
At Sing Education we deliver what we call 360° wraparound service. This means we work closely with school partners to provide all the support they need to deliver first-class music programming.
And with our flexible model it means headteachers can opt in for as many – or as few – services as they need. That’s what makes working with us so straightforward.
Plus, did you know, small group & 1:1 tuition doesn’t cost our primary schools a penny? Our model is parent paid. We invoice, collect fees, communicate with parents and manage teachers, all the school has to do is provide a room! Wins all around – for schools, parents and pupils.